DCCU and Heartland CU Partnership
In 2022, Dane County Credit Union and Heartland Credit Union joined forces to form a $600 million credit union which serves 37,000 members in Greater Madison and southwestern Wisconsin.
When was the partnership approved?
DCCU members voted to approve a partnership with Heartland Credit union in early 2022. The partnership is legally official as of March 1, 2022.
Why did DCCU and HCU join forces?
Our combined credit union gives us the needed resources to compete in our highly competitive markets and provide the products and services our current and future members demand.
Both DCCU and HCU were thriving credit unions that are financially healthy and successfully serve their members and the community. When looking to future sustainability, both were faced with heavy competition among other financial institutions as well as emerging non-traditional banking alternatives. Joining forces provides both credit unions the opportunity to leverage resources, position for growth, and increase efficiencies. The combined credit union is better able to meet future demands to advance relevant technology, expand product and service offerings, remain competitive, and ultimately continue enhancing the lives of our members.
Many factors were considered, but the number one decision for both was whether this partnership was in the best interest of the membership. After much discussion and explorations, the board of directors determined that a partnership was beneficial to members, staff, and the communities we serve.
What was important in the process of choosing a partner?
DCCU and HCU had always been friendly competitors and had worked together over the years to help support each other in various facets. We were similar in size and membership demographics which made this a true partnership. Our philosophies and strategic visions have been closely aligned, which allowed us to bring our individual strengths to the combined partnership, making our organization stronger, fully committed to serving members with great care, attention, and respect.
What locations are open to members?
HEARTLAND CREDIT UNION LOCATIONS
High Crossing Boulevard - 5325 High Crossing Boulevard Madison, WI 53718-2301
Williamson (Willy) Street Office - 944 Williamson Street Madison, WI 53703-4506
De Forest Office - 120 Vinburn Road De Forest, WI 53532-1487
Verona Office - 105 Enterprise Drive Verona, WI 53593-9122
Dodgeville Office - 1205 Joseph Street Dodgeville, WI 53533-9672
Lancaster Office - 1000 Ihm Street Lancaster, WI 53813-9600
Platteville Office - 1520 E. Business Highway 151 Platteville, WI 53818-3843
Oregon Office - 744 N. Main Street, Oregon, WI 53575-1004
Rimrock Road Office - 2160 Rimrock Road Madison, WI 53713
Struck Street Office - 709 Struck Steet Madison, WI 53711
East Washington Office - 3397 E Washington Avenue Madison, WI 53704