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DCCU CEO message about Dane County Credit Union proposed partnership.

Special Member Message

DCCU CEO/President, Shay Santos


Dear Members,

It has been my pleasure serving Dane County Credit Union for over 31 years and I look forward to continuing for many more. Our credit union’s success is due, in large, to the loyalty of our members and I personally thank you for the trust you place in us. It is my honor to be a part of your life and our community, and I am proud of everything we have accomplished together.

Our main goal has always been to provide incomparable value to all members in the form of great rates, convenient services, and personalized local service. This extraordinary opportunity to join forces with Heartland Credit Union will help ensure continued success in meeting this goal. I am personally excited about the proposed partnership and for all positive future opportunities.

The Dane County Credit Union and Heartland Credit Union partnership will result in a $600 million credit union serving 37,000 members in Greater Madison and southwestern Wisconsin. Each credit union is a successful and financially sound organization. Being similar in size and complexity allows both credit unions to bring individual strengths to the partnership that ultimately benefit all members.

Competition in the financial industry is tough and getting tougher. Combining credit unions creates resources needed to compete and provide future-forward products and services that members demand. Our aligned vision, philosophy, culture, and strategic goals make this partnership a good fit to serve current and future members. You can expect best-in-class products and services while still enjoying that personal touch and hometown feel.

To combine credit unions, we must receive approval from Dane County Credit Union members. Details on voting and a special membership meeting where you can ask questions are coming soon.

The partnership of Dane County Credit Union and Heartland Credit Union is unanimously supported by both organization’s Boards of Directors and management because we all recognize how this will help our members. This is an exciting time for DCCU members to bring more value to your membership. We ask for your support of the partnership by casting a ‘YES’ vote. Thank you for your continued trust and confidence.


Shay Santos

Dane County Credit Union members should be sure to review details about the partnership, attend the membership meeting, submit comments, and cast your vote.

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